If you are a leader responsible for strategy development and its implementation and you want to have the greatest chance of success – Strategisation is for you!
A practical playbook that will help leaders at all levels to be more empathetic and challenge the strategy implementation frameworks they use to mobilise people to win.
If you’re like most business leaders or owners, you want to leave a legacy of growth and success in your organisation.
When implementing strategies to create growth there is an inherent risk of failure – 67% fail due to poor implementation.
You must gain the emotional and intellectual investment of the people in your organisation to back the implementation of your strategy.
Strategisation provides a practical step by step guide to achieving successful implementation through aligning and mobilising the people in your organisation behind your strategy for growth.
What does great look like? One of the main reasons a strategy fails is that formulation of the strategy was flawed from the get-go. Often, they’re not even strategies in the first place but plans, objectives, or a series of tactics.
What’s the difference between a good, bad, ugly, and great strategy? We look at examples of each, pitfalls to avoid, and things to consider when setting out on the strategy development trail.
At its core, a great strategy is formulated to embed change within your organisation so that you can win in the marketplace. To do this you need to include a representation of those people responsible for its implementation in the design and process of bringing it to life. Implementation failures often occur when the people responsible for making it happen don’t understand it, believe in it, or have the capability to carry out the activities required for implementation.
Without mobilising your people, you won’t achieve the successful implementation of your strategy. Mobilisation is not a deliverable in its own right, rather it is a crucial enabler – a mechanism to bring your strategy to life. We focus on aligning mindsets, providing clarity and ownership for each person’s role in the change, determining what actions they will take within the strategic element guidelines, and getting them to take individual responsibility for their role in implementing the strategy.
A mobilised organisation identifies and captures quick wins to build courage and momentum as you’re going through the changes involved in any strategy implementation. The clarity of the strategic framework allows bottom-up-driven projects and decision making. A mobilised organisation listens carefully to feedback and maintains an open mindset to identify barriers and potential problems, focusing on seeking resolution. The quicker you identify issues, the quicker you can resolve them before they become strategy stoppers.
Strategy: The integrated set of choices and high-level plan that will uniquely position you to deliver you vision for the future
Capability: The activities and competencies needed to implement the strategy effectively
People: The culture, values, skills and organisations structure needed for people to implement the strategy effectively
Performance: The measurement and systems to assess implementation effectiveness and to support addressing issues and opportunities as they arise
Mobilise: The ongoing process of effectively engaging people to develop and implement the strategy
Business leaders worldwide know the frustration of having painstakingly developed a strategy for their business only to have it consigned to a filing cabinet somewhere on the cloud, because it falls at the final hurdle – implementation.
Strategy implementation fails for a variety of reasons. Errors can include: thinking that setting goals and prioritising initiatives is a strategy, addressing symptoms without addressing root cause issues, wasting millions on using big ‘consulting’ firms, and the biggest pitfall of all – not mobilising your people (from the coalface to the boardroom) in the development of the strategy from the get-go.
“Mobilisation of a strategic population within an organisation is the critical success factor that ensures strategy implementation is effective. If you don’t engage your people emotionally and intellectually and galvanise them to act, your strategy is just words on a page, destined for costly failure.” Mike Harley, the co-author of ‘Strategisation – The Art of Mobilising People to Implement a Winning Strategy’, says.
Mike is a seasoned marketer and business leader – with 35 years of international corporate and consulting experience. In ‘Strategisation’, he has developed a framework and a step-by-step guide to achieving successful implementation by mobilising the people in your organisation. He describes mobilisation as ‘The Glue’ that holds the framework together, “Mobilisation is what turns the wheels, it is what provides the momentum, the movement the action”, he says.
Richard Goodrich, Managing Director – Aprais Pty Ltd, says, ‘Strategisation is a seriously impressive guide both intellectually and practically. The advice, context, and recommendations are truths that experienced business and marketing professionals would do well to refresh themselves with. Equally, as much as the next generation will learn if they are smart enough read it.’
From studying chemistry and QA tasting Colman’s Spongy Pud on the production line, to leading the Spanish Marketing team for Reckitt Benckiser, Mike returned down under and began reinvigorating brand growth in the largest supplier of food & beverage productions in Australia, National Foods. Every step of Mike’s career has involved aligning people from different walks of life to achieve goals together. Mike joined the XPotential network in 2012 with a mission to help businesses generate growth through their greatest resource, their people. This involved aligning functions and departments, and external stakeholders working together to unlock the growth potential the biggest asset most businesses own: their brand or reputation.
This book incorporates the learning from Mike’s 35 years in corporate, consulting and board roles with his extensive reading and research that has been put into practice in more than 100 businesses with hundreds of leaders over his career.
Mike is a Graduate of the Australian Institute of Company Directors and is a Non-Executive Director of Bicycles for Humanity – Melbourne.
Lorraine is a storyteller, artist, and creator, who makes stuff to hang on the walls. She has navigated the globe with Mike and provided the grounding needed for him to succeed in his corporate and consulting careers.
A fellow kiwi, she has lived the reality of moving from country to country, city to city, and culture to culture with young children and dealt with the challenges presented.
As co-author of this book, Lorraine has provided the focus, structure, and simplicity necessary to make it an easy read.
Mike is on the Board of B4H and as lovers of the freedom that cycling offers, he and Lorraine will donate $5 from every book sold on our website to this awesome charity.
Bicycles For Humanity Melbourne is a completely volunteer run, grass roots registered charity organisation focused on the alleviation of poverty through sustainable transport in the form of a bicycle.
Every year around 1.5 million bikes are sold across Australia. It is estimated that around half of these will end up unused or abandoned. We put this huge resource to work in some of the poorest countries in the world.
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